Web Design & DevelopmentCase Study

A craftsman's website, built from scratch.

Tatoosh Trade Craft is a Pacific Northwest painting, remodeling and finish-carpentry company whose work speaks for itself. They needed a website that did the same. We designed and developed a fully custom site — brand, build, and conversion flow — that turns local searches into booked estimates.

Tatoosh Trade Craft homepage — Craftsmanship built for the Pacific Northwest, a custom contractor website by Casaccio Media
Industry
Home Services · Contractor
Scope
Brand, Design & Development
Platform
Custom build on Next.js
Location
Western Washington
The Brief

Make the website as well-built as the work

In the trades, trust is everything — and a dated, templated website quietly undercuts it. Tatoosh does premium, careful work across painting, remodeling and finish carpentry, but prospective clients couldn't feel that online. The brief was to build a site that signals craftsmanship on first impression and makes it effortless to request an estimate.

It also had to do real work: present several distinct services clearly, show off completed projects as proof, and route motivated homeowners into a simple, low-pressure estimate request — all fast, mobile-first, and ready to earn its place in local search.

What We Built

Brand, build, and conversion — handled end to end

Brand & visual identity

A bespoke navy-and-copper palette with editorial serif type, inspired by the Tatoosh Island Lighthouse — a look that feels as premium and dependable as the craftsmanship it sells.

Custom Next.js development

Built from scratch, not bolted onto a template. A fast, modern front end deployed on Vercel for snappy loads and rock-solid reliability.

Six-service architecture

Clear, dedicated sections for exterior & interior painting, ADU construction, roofing & siding, remodeling and finish carpentry — so every visitor finds exactly what they need.

Interactive before/after

Drag-to-compare sliders on real projects let homeowners see the transformation for themselves — the most persuasive proof a trades company can show.

Lead-generating estimate flow

A service-routed 'Request a Free Estimate' form, placed everywhere intent is highest, that turns curious visitors into booked walkthroughs.

Mobile-first, fast & SEO-ready

Designed mobile-first with clean structure and descriptive, keyword-aware content so it performs in search and converts the local traffic that finds it.

Design Showcase

A closer look at the build

Tatoosh Trade Craft services section — exterior and interior painting, ADU construction, roofing, remodeling and finish carpentry
Every trade, one standard — a clean, scannable services layout.
Interactive before-and-after slider on the Tatoosh Trade Craft website showing exterior siding and roofing transformations
Drag-to-compare before/after sliders on real, on-site projects.
Featured project cards on the Tatoosh Trade Craft site — Forest Cabin Exterior and Seafoam Home Roof Replacement, Olympic Peninsula WA
Documented featured projects that build trust at a glance.
Why Tatoosh section — owner Collin Gillanders and the craftsmanship brand story on the custom website
An owner-led brand story that makes the standard personal.

Want to see it in motion? Explore the live site

The Craft

A brand with roots, not just a logo

The name honors the Tatoosh Island Lighthouse at Cape Flattery — a symbol of steady, dependable work at the edge of the Northwest. We built the whole identity around that idea: a deep navy grounded by warm copper, editorial serif headlines, and a calm, confident voice that reads like a craftsman who takes real pride in the work.

Every detail — from the "prep is the job" messaging to the honest, no-pressure estimate language — reinforces the same promise the company makes in person. The result is a website that feels built for its climate, inside and out.

The Outcome

Tatoosh now has a website that matches the quality of its work — a premium, fast, owner-led brand presence that makes requesting an estimate effortless.

It presents every service clearly, proves the craftsmanship with real before/after work, and channels motivated homeowners straight into the estimate flow — a foundation built to convert local search traffic for years, and ready to pair with Google Ads whenever they want to pour fuel on it.

Need a site that's built like this?

Whether you're launching a new brand or replacing a site that isn't pulling its weight, we design, develop, and manage it end to end — with conversion built in from the first wireframe.