Google Ads Blog
Practical advice, strategic insights, and expert tutorials to help you get more from your Google Ads investment.
Industry Trends
Google Ads in 2026: AI Max, PMax 2.0 & The New Search Landscape
Master the biggest Google Ads changes: AI Max for Search, Performance Max 2.0 transparency, AI Overviews ads, Privacy Sandbox targeting, and Agentic Workflow automation.
January 2026 · 22 min read
Conversion Optimization
Landing Page Must-Haves for 2026
The complete guide to building landing pages that convert—speed optimization, mobile-first design, trust signals, and CTA psychology.
January 2026 · 18 min read
Strategy
The Store Visit Revolution: How Smart Retailers Are Finally Proving Real-World ROI
Learn how to track and optimize for store visits - the metric that finally connects your digital ad spend to real-world foot traffic.
December 2024 · 8 min read
Strategy
Top 10 Google Ads Mistakes Small Businesses Make
Learn the most common pitfalls that waste ad spend and how to avoid them for better campaign performance.
November 2024 · 10 min read
Analytics
How to Read Your Google Ads Data Like a Pro
Understand which metrics actually matter and how to make data-driven decisions that improve ROI.
October 2024 · 12 min read
Local Marketing
Local SEO for Restaurants: The Complete Guide
Dominate local search results and Google Maps to attract more diners in your area.
September 2024 · 15 min read
Industry Trends
AI Search & What It Means for PPC in 2026
How generative AI search is changing paid advertising and what you need to do to stay ahead.
January 2025 · 9 min read
Technical
Server-Side Tracking: Why It Matters Now
Privacy changes are killing standard tracking. Here's how server-side tracking solves the problem.
July 2024 · 11 min read
Campaign Types
Performance Max: When to Use It (And When to Avoid It)
Google's automated campaign type can drive results—or waste budget. Learn when it makes sense.
June 2024 · 14 min read