Master the art of split testing. Learn to identify winning ad variations based on real performance data and statistical insights.
Compare two ad variants running with the same budget and targeting. Review key metrics like CTR, conversion rate, and cost.
Choose which variant performed better. Consider both efficiency metrics (CPC, CTR) and outcome metrics (conversions, conversion rate).
Get detailed explanations on why one variant outperformed the other, including strategic insights for your own campaigns.
Analyze 5 different A/B tests across various industries. Each test teaches a different aspect of effective ad optimization.
Pro Tip
Don't just look at CTR! The variant with more clicks isn't always the winner. Focus on conversion rate and cost per conversion to determine true performance.