PPC Game #4

Keyword Research Challenge

Master the art of finding winning keywords. Learn to balance search volume, competition, relevance, and user intent to drive real results.

How It Works

1

Analyze the Scenario

Review the business type and campaign goal to understand what success looks like.

2

Choose 2 Keywords

Select the two keywords that best match the goal, considering metrics and intent.

3

Learn From Feedback

Get instant explanations and pro tips on keyword strategy for each scenario.

Understanding Keyword Metrics

Search Volume

Monthly searches. Higher isn't always better - focus on qualified traffic.

Competition

How many advertisers bid on this keyword. Low competition = easier wins.

CPC (Cost Per Click)

Average cost for each click. Higher CPC often means stronger buyer intent.

Relevance Score

How closely the keyword matches your business. Higher relevance = better quality score.

Start Your Challenge

We'll email you your results and personalized keyword strategy recommendations.