Manley Tree Service
South Florida's Tree Experts • Est. 1988 • Fort Lauderdale
How we rebuilt inefficient Smart Campaigns into a lead generation machine, delivering 737 leads in 2024 with strategic Search and Performance Max campaigns for tree removal and trimming services.
The Challenge
Inefficient Smart Campaigns
Local Smart Campaigns lacked targeting control and couldn't scale effectively
Broad, Unfocused Targeting
Budget was spread thin across too many services without clear priority
Limited Visibility into Performance
Smart Campaigns provided minimal data for optimization decisions
The Solution
A complete campaign rebuild focused on Manley's core services: tree removal and tree trimming
Campaign Strategy Evolution
Analyzed existing Smart Campaign performance and identified inefficiencies in targeting and bidding
Tree Removal Campaigns
Dedicated Search campaigns targeting high-intent keywords like "tree removal South Florida" and "emergency tree service" with location-specific ad copy.
Tree Trimming Campaigns
Separate campaigns for trimming services, capturing seasonal demand and property maintenance searches with compelling before/after messaging.
Performance Max
PMax campaigns for broad local reach at incredibly efficient CPCs ($0.47 avg), building brand awareness across Google's entire network.
Manley Tree Service in Action
Professional Tree Trimming
Certified arborists with specialized equipment
Full-Service Operations
Complete tree removal and debris cleanup
Serving Fort Lauderdale, Boca Raton, Pompano Beach, Davie, and all of Broward County
The Results
From struggling Smart Campaigns to a scalable lead generation engine
Year-Over-Year Performance
ROI Calculator
Adjust the sliders to estimate campaign ROI based on your business metrics
Search vs. Performance Max: CPC Comparison
High-intent keywords like "tree removal near me" command premium CPCs, but deliver leads ready to book.
Broad reach across Search, Display, YouTube, and Discovery at a fraction of the cost, building brand awareness.
The Strategy: We use both campaign types together—Search campaigns capture high-intent searchers ready to hire, while Performance Max builds awareness and captures demand at earlier stages of the customer journey.
Frequently Asked Questions
In mid-2025, Manley Tree Service launched a brand new website. During the migration, conversion tracking had to be reconfigured, which resulted in a gap in form submission data. Phone calls—which remained fully tracked—actually increased by 29% year-over-year, and client-reported revenue continued its strong growth trajectory.